Our Story
Our Story
Our Mission
Bringing Style
to Life
For over 50 years, APG & Co. has curated a collection of Australia's great fashion brands.
As stewards of Australian fashion, we celebrate heritage while enabling our brands to express themselves authentically. This commitment, when coupled with our creativity and passion, allows us to bring great brands to life in engaging and surprising ways.
Our Values
What Drives Us
We Are Customer First
Our customer experience, our product, our quality is what matters.
We Are a Collective
Creative, supportive, better together.
We Thrive on Change
Nimble, curious, we never settle.
We Play to Win
Our customer experience, our product, our quality is what matters.
We Are Built to Last
Responsible, resilient. Proud of our heritage.
Retail Footprint
Our Brands' Network
Our brands have a wide retail footprint in Australia and a growing presence overseas. With over 300 retail points comprising our brand stores, concessions, and online marketplaces.
You can find our brands in David Jones, Myers, The Iconic, Marks and Spencer UK online, among others. Our brands are loved in Australia and New Zealand, now we are working at growing our brands internationally with a keen focus on UK and USA.
Designed in Australia
with Our Customers in Mind
Every piece in our collection is designed with the Australian lifestyle at its heart — considered for seasonality, fit, and the way our customers truly live.